It is sad, but I would hope it describes a small hard-core segment of the fan base who may attend more games, buy more merchandise or be more vocal in feedback to the organization or active on local sports radio.
Having lived in the city now for most of my life, I know a swath of Phillies fans and very few of them hold good feelings about Bowa as a manager (they do as a player) or would demand that the Phillies hire a certain "type" always. Most fans understand that is not their call. Do they have opinions? Sure, but if Middleton is basing his decisions on that basis, he is 1) crazy and 2) stupid and will not likely win anything of note during his ownership tenure.
All that said, I will say the "just win" part of the equation rings much truer to me and the fans I know. We do want a winner we can be proud of and support avidly. We do want parades down Broad Street and do want to bask in the glow of success within the baseball world.
That should be Middleton's guiding light in my view: build as strong an organization and consistent winner as possible and block out the noise otherwise. Laser focus and high standards; I think all fans could get behind that.